Rule No.1: enjoy communicating. Because enjoying yourself means straying away from the usual paths to pursue – for the client and with the client – new roads. With intelligence and poise. A fun, dynamic stop-motion video, the protagonist of which are a multitude of beans and pulses creating shapes, figures, situations. It’s storytelling, pure and simple. The product of a company present in ten countries across four continents becomes the ambassador of a long success story. Twice protagonist.