To look at a lentil and see the world. To create a name that says something about the company, with humour and informality. To launch a product working in harmony with the client and help it grow thanks to a complete, coherent communications strategy – from the packaging right through to printed advertising. Since 2000, we’ve been behind the success story that is Lenticchia Pedina: a simple source of goodness that does good as well as tasting good, via a social campaign that supports important projects in Africa with Save the Children and Cesvi, which work to fight against childhood malnutrition and are in constant need of prevention and treatment equipment.