Always keep moving. And more importantly: move well, to the right rhythm. It’s a fitting mantra for companies and anyone taking care of their communications. The European market leader in the production of motors of electrical appliances has decided to enter the sustainable mobility sector in a way that simple oozes with personality and innovation. Their bicycles and electric scooters necessitate a fresh, dynamic communications strategy across stores, campaigns and catalogues. Because moving with the times is a question of style – of life.