Italy is like an impressionist painting. You can recognise its appearance from far away, but it’s only when you get up close that you notice the endless tiny brushstrokes, unique and unrivalled. Many of these flashes of excellence come from the world of food. The communications strategy of a PDO product or the Consortium that works to protect and promote it requires great attention, an understanding of the history involved and close dialogue with the client. The objective? To strike the perfect balance between a traditional style and an evolution towards a more contemporary approach, ensuring we showcase products in such a way that allows them to realise their full potential. A unique, unmistakeable flavour, open to an infinite number of creative variations – just like the recipes devised by the leading local chefs. Local produce, agriculture, Italian traditions, authentic flavours. The ancient ritual of the manual harvesting of Bassano asparagus is expressed through an illustrative style – white strokes on a black background – featuring two-dimensional graphic elements. Our comprehensive offering of internet-based and traditional communications and advertising material – including recipes, bags, posters and billboards, flyers and leaflets with events calendars, printed advertising and web banners – is designed to create the perfect marriage of brushstroke and subject.